Member Advocates Since 1979

CUEvolutions roots date back to 1979 when founder Jimmy Hill established a relationship with ACME Visible Records Credit Union in Charlottesville, Virginia. As a vocal supporter of member growth, he provided marketing support by proactively meeting with potential members in the SEG individually discussing the benefits of membership. His efforts were funded via revenue streams created by the enrollment of valuable insurance programs which in turn provided financial safety nets for the credit union members.

Over the years, he duplicated this process with multiple credit unions across the United States. Eventually his organization became known as "Credit Union Specialty" and provided services in over 100 credit unions around the country.  Well recognized in the credit union community, he was a vocal supporter of not only growing credit unions, but providing access to attractive programs for members.

Eventually, the company was re-branded as CUEvolutions℠ in 2013 to further honor his legacy of assisting credit unions evolve into full service organizations focused on the protection of individual members.

Although Mr. Hill passed away in 2019, his mentorship to the team members currently representing CUEvolutions has proven invaluable and his advocacy of credit union growth lives on.